He brought up Mad Magazine’s tobacco parody ads from the 1960s. I vaguely remember their parody ads (The Magazine at its height was before my time, but I used to get these little paperbacks of their old magazine Mad used to put out like 10 years later. I gave away all those paperbacks. I had dozens of ’em. Used to get them at a little cheesy gift shop at Bass Lake, Calif.) I had a bunch of Don Martin and Spy vs. Spy books, too. Don Martin was great.
Mad Magazine is really dated and at the time was kind of edgy, but today it looks pretty staid (and very New York-ish) compared to the humour that’s out there today. National Lampoon and other magazines kind of blew Mad out of the water, but they paved the way. I don’t know if we just grew up, or if Mad Magazine got stale, but it stopped being the cultural phenomenon it was inthe 1960s.
I had a few of their old comics from the 1950s that were really cool. Really subversive stuff for the 50s. Just kind of goofy comics. Then Mad turned into more a satire of politics and culture in the 60s. The 50s comics seem more timeless to me.
So, I went online and dug up a few of them. Most of these are from the late 1960s. Again — FOR THE TIME — this was considered edgy. One of the cartoons with Obama is obviously a newer one.
Oh, whoops, just realized I sneaked a real ad in there. Can you find it? It’s pretty bad.